Search Engine Optimisation

On an average 90% of the keywords that we are targeting for our SEO clients are on Page 1 of search engines. How is that for a performance from an SEO company (agency)? From negligibile traffic to 2500 clicks a month from organic listings, these are the results we achieved for a start-up mattress retailer. Our expert SEO consultants focus on a result driven approach when it comes to search engine optimisation, we can help you get to the top of search engines in order to drive more traffic and thus produce more leads for your business.

At Websites ‘N’ More we approach each SEO campaign in a systematic manner that allows us to produce results consistently. Here is what you can expect from our SEO company (agency) while working on a campaign, thorough research prior to start of the campaign, a fixed timeline for producing results, a tailor made strategy to suit your business and the Industry you operate in, use of no black hat techniques during the campaign, an evolving strategy that changes with the search engine algorithms & the competitive environment and regular reporting to update you on the performance of your campaign. Find out more about our SEO packages here.

Services we provide as a part of SEO campaigns include

Organic SEO

The process of getting your website ranked on the organic section of the search engines. This is the section that appears beneath the Ads section and the Map listings on a typical search engine results page. There are roughly 200 Factors that search engines such as Google take into consideration prior to providing a ranking to a particular page. Using a mix of both on-page and off-page optimisation techniques our team of SEO experts can help you achieve page 1 rankings.

On-page techniques include a complete website analysis, re-structuring the website structure, creating new content, adding meta titles, descriptions and alt text to effectively target keywords, working on page speed factors and completing technical SEO requirements.

Off-page techniques include directory submissions, guest posts through manual outreach, creation of external blogs, profile creation, social bookmarking, pdf submissions and use of other content distribution techniques.

Local SEO

The process of getting your business listed under the map listings that appear on the search engine results page, also known as the 3 pack listings. Local SEO has gained popularity over the last few years given the rise in mobile usage and given the tendency of uses to perform hyper-local searches using their hand held devices. Local SEO provides map listings for businesses on a search engine results page based on their proximity to a user. Much like organic SEO there are a number of factors that are taken into account by search engine algorithms that help determine the position that a local business gets on the map listings section. These include citation building, citation cleanup, link building, personalisation, social media presence, online reviews and more. Our team of Local SEO’s can help you get a prominent position on the map listings section using local SEO best practices and strategies.

Link Building

Link building or off-page optimisation forms a significant part of organic and local SEO. The off-page optimisation strategy that we adopt for each of the SEO campaign is dependent on a number of factors such as domain age, domain authority, page rank, competition levels for the industry in question and competitor’s link building strategies. Therefore our team of SEO consultants work on a case by case basis for each of the SEO campaign that we undertake.

Penalty Recovery

If your website has been hit by an algorithmic changes in the search engines that has resulted in a significant drop in rankings then our team of SEO consultants can work towards getting your website out of the red. We have previously worked for numerous clients who have been hit by the Panda and Penguin penalty and have been able to remove the penalties and increase the rankings significantly higher than what they originally were. The aim while working with affected websites is to find the root cause of the drop in rankings and then take corrective measures in order to recover the rankings. This includes finding and removing spammy links, low quality links, thin content and content duplication.

Some of the key elements that we focus on during a SEO campaign

Keyword Research & Analysis

The first and the most important step towards starting any SEO campaign. Using various SEO tools our team of SEO experts gets insights into your target audience and what they are searching for, Industry relevant keywords, search volumes and competition levels within the Industry. Geared with this information our SEO team can produce a list of keywords that can be targeted in a particular campaign.

Competition Analysis

Once we have a finalised list of keywords, we move onto studying the competition. We look at the SEO strategies that the competitors are deploying to achieve page 1 rankings, this includes a thorough study of their website including the overall structure of the website and a detailed analysis of their in-bound links. This study enables us to put together a SEO strategy that will be used during a campaign.

On-Page Optimisation

On-page optimisation techniques tell the search engines what a website is all about i.e. what is the product or service you are trying to offer to your target audience and make up for roughly 40% of the efforts in a SEO campaign. This lays the foundation for long term SEO success and involves making changes to the website itself in order to make it more search engine friendly and thus achieve better rankings.

We concentrate on some of the most important on-page SEO factors which include, editing meta Information, use of H1, H2 and H3 tags, use of canonical tags, removing broken links, monitoring and fixing website load time, fixing HTML code issues, fixing CSS issues, internal linking, editing the structure of the websites structure including its content and links to effectively target keywords.

Off-Page Optimisation

Off page optimisation techniques tell the search engines how popular a website is and make up for roughly 60% of the efforts that go into a SEO campaign. Some of the techniques that we use during our off-page optimisation efforts include, directory submissions, setting up and maintaining external blogs, conducting outreach campaigns to post guest blogs, analysing direct competitor links, posting press releases and so on.

We only concentrate on building high quality natural links during any SEO campaign in order to achieve long term SEO success for our clients.

Data Analysis

Results is what drives us and we regularly monitor all our campaigns in order to further improve our performance. This is particularly important given that search engines continuously change and in order to keep up with these changes and maintain rankings we need to be on top of our game.

At the end of each month we collect data regarding the SEO campaign and present it to our clients in order to report the performance of the campaign. We understand that any business likes to maximise their return on investment (ROI) and regular reporting helps them keep a track of their SEO campaign performance and its effectiveness as a part if their overall marketing strategy.


What is SEO?

SEO is a marketing strategy that ensures that a website is visible on top of the “organic” or “free” or “natural” section of the search engines. While you pay nothing to the search engines to get listed on the search engines, you will need to hire an SEO expert or SEO consultant to optimise a website so as to maximise the chances of being found on top of search engines. The position that a website gets on Search Engine Results Page (SERP’s) is determined by a proprietary algorithm.

What is Pay-per-click (PPC) advertising?

PPC advertising is a form of search engine advertising that allows advertisers to bid for an advertisement/listing within the “paid” or “inorganic” section of the search engines based on keywords. The advertiser typically bids for an ad and pays to the search engines when a user clicks on the ad.

What is Local SEO?

The process of getting a business listed on top of the map listing section of search engines. A relatively new concept in SEO, also called “map listing” or “3 pack listing” on search engines. Local SEO is becoming very important given the rise of mobile usage in the past 5 years and the tendency of search engine users to undertake hyper local searches.

What are keywords?

Keywords are ‘’search phrases’’ or ‘’search queries’’ i.e. the words that people type into a search engine when they are looking for a particular product or a service.

I just launched my website but it does not show up on search engines when I search for my company name?

In order for your website to become visible on the search engines, you will need to ensure that the website is ‘’indexed’’ or ‘’crawled’’ by the search engines. There are a few steps involved to ensure that your website is indexed by search engines, these include setting up a webmaster or search console account, creating and uploading a robot.txt & a sitemap.xml file on the server and then submitting a sitemap to search engines.

Do I need to start thinking about SEO before or after building my website?

Absolutely! A lot of business owners make the mistake of launching a website and then thinking about SEO and this causes a lot of problems in terms of effectively targeting keywords. It is best you involve a SEO services company or an SEO expert during the website building phase.

Is SEO a continuous activity?

Yes, SEO is a continuous activity and there are a number of reasons for this. Some of the reasons include, search engines are dynamic (changing algorithms), search engines are competitive (everyone wants to be on Page 1 or better still Top 5 positions) and changes in search behaviour (people might use different keywords over a period of time). All the above mentioned reasons lead to fluctuation in search engine rankings which means you need a proactive SEO strategy that evolves with time.

What is White-hat SEO and Black-hat SEO?

White-hat SEO refers to SEO techniques or strategies that adhere to the guidelines provided by search engines whereas Black-hat techniques are ‘’aggressive’’ or ‘’manipulative’’ or ‘’aggressive’’ SEO strategies that can help in increasing the rank of a website in the short run. However once the search engines become aware of a website deploying such techniques, it can lead to the website being penalised and the rankings permanently degraded to the bottom of search results.

How can I track my SEO performance?

If you hire a SEO services company to undertake your SEO campaign then they should provide you a monthly report on how the selected keywords for the campaign are performing. However, if you are undertaking SEO on your own then you can use a software to track your search engine rankings. Some of our favourite softwares are Google webmaster and SERP LAB.

Why do my rankings fluctuate on a regular basis?

This is quite normal. Search engines crawl websites on a regular basis and provide a ranking based on a number of factors that form the basis of their algorithm. Some of these factors can include freshness of content, discovery of backlinks, social media signals, competitor SEO etc. A fluctuation of 5 positions in either direction is considered quite normal. Anything beyond this number we suggest that you dig deeper and find the root cause of the problem.

What activities are involved in SEO?

SEO can be broken down into on-page and off-page and technical SEO activities. On-page activities include setting up the website structure, creating relevant content, cross-linking pages, working on the site loading speed (technical as well), crafting meta titles and descriptions etc. Broadly speaking, off-page activities include, blogging on third-party websites, directory submissions, business profile creations, writing guest posts, undertaking outreach campaigns etc. Finally, technical SEO involves activities such as working on reducing page speed, implementing schema markups, taking care of canonical URL’s, Fixing HTML errors etc.

Did we not cover your question?

Please refer to the SEO Packages page as we have listed a few more FAQ’s on this page in relation to our SEO Services. If you still can’t find what you are looking for then please feel free to get in touch with us.

Would you like to know more about how our SEO services can improve your websites visibility on search engines? Get in touch with our team of SEO experts at our Sydney office to discuss your requirements in detail.