Your corporate branding or identity is what makes your stand out in the crowd. The name, colours and the typography used for your brand are all important elements that tie in together to communicate a message to the target audience.
At Websites ‘N’ More, Sydney we have a team of graphic designers who can work with you on your Corporate Branding project. Whether you are looking for a logo design, corporate identity style guides, brand refresh or corporate stationery, we can help you make your brand stand out.
During any logo design or corporate branding project our team of graphic designers work side by side with the client to first understand their business and its values, its value proposition, the target audience and the competition.
Geared with this knowledge we design the logo, corporate guides and the brand identity. The aim is to provide something that is unique, speaks for itself and connects the brand with the audience.
Some of the key elements that we focus on during a Logo Design and Branding project
Your Brand and its Story
What does your brand stand for? What is the key message that you are trying to convey to your target audience? What does the brand want be known for? And what is the story behind the brand. Once the brand is clearly defined we can move ahead towards researching and developing the brand.
It’s now time to hit the drawing board and produce rough sketches containing the keywords related to the business that could be used as a part of the logo design. Finally producing digital versions experimenting with different colours, typefaces, shapes and fonts. The sole aim of this process is to develop your brand and convey its story to the target audience.
Imagination plays a very important role in the logo design process. Imagination is what helps our graphic designers to create logo designs that are out there and help your brand stand out from the crowd.
In the initial stages of the logo design process our graphic designers produce various complex versions of the logo in order to choose the best elements that should be a part of the final logo. These sketches are then toned down into simpler versions using only those elements that best describe your brand.
Keeping it Simple Stupid (K.I.S.S.)
We like to keep things as simple as possible when it comes to logo design because simple means memorable, describable and instantly recognisable. The simpler the logo design, the better the chances of connecting with the target audience as quickly as possible thus leaving an impression in their mind.
Adaptable and Impactful in all its forms
A logo design should be versatile enough to be used across various formats. Colour or black and white, print or digital, small or large format printing, the logo should be adaptable so as to represent brand consistency. Brand consistency is not only about the visual impact but also about the voice and the message the brand is trying to convey to the target audience.
We understand this therefore while working on a logo design project our graphic designers focus on creating something that not only speaks the brand story but also can be used across various mediums in its original unaltered form i.e. it is adaptable. We take into account all the different marketing channels that the company could use in the future. Ultimately more consistency would lead to a better impact thus making the brand more recognisable.