ExpandaBrand is a global company with a presence in USA, South Africa and Australia, specialising in event and retail branding on fabric based devices for indoor & outdoor use. The company manufactures designs and prints all their material in-house including weaving the fabric that they utilise, putting them in a unique position within their Industry.
Some of their clients of include, BMW, Coca Cola, Budweiser, Toyota, Citibank, Cricket Australia and Tennis Australia.
ExpandaBrand contacted Websites ‘N’ More in early 2019 to rebuild their Australian website and to provide them with some expert advice on matters relating to SEO. The previous website of ExpandaBrand had been up and running for 5 years, now starting to look outdated, clunky and had a number of navigational and functional issues.
To add to the problems, the website had been maintained by multiple developers over the years, making the code messy and unmanageable.
We worked very closely with the client for a period of 3 weeks while going through a systematic process which included completing a design questionnaire, putting together a sitemap, creation of low fidelity wireframes, designing mock-ups and finally developing a custom theme.
Steps were taken throughout the build to maintain the search engine rankings and by the end of the project there were no major fluctuations that were reported by the client.
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