The Client
DNA Organics is an award winning organic hair care products manufacturer based in Sydney. The company was started by Tony Awad in the mid 90’s when he created his first organic shampoo and conditioner while using ingredients right from his mother’s kitchen pantry and garden. The idea was to create something that used as much food ingredients as possible without any harsh chemicals.
Almost 25 years down the road, the company is still going strong and distributes its products to hundreds and thousands of hair salons across Australia.