Search Engine Marketing

Google just confirmed that Website Load Speed will now be a Ranking Factor for Mobile Search

By | Google News, Search Engine Optimisation, Web Development

17th January 2018, Google announced that it is making some changes to their mobile search algorithm in order to include the Page Load Speed as a ranking factor. While speed has been a ranking signal for Desktop based searches for a little time now, Google has now decided to make speed a ranking factor for mobile-based searches.

Read More

Undertaking a Comprehensive Competitor Analysis for SEO

By | Search Engine Marketing, Search Engine Optimisation

An integral part of any search engine optimisation campaign is assessing your competition. In order to achieve a page one ranking, better still a top 3 position on SERP’s you are essentially looking to beat businesses that have attained these positions for keywords that you want to rank for. Here is a little guide for conducting a comprehensive competitor analysis for SEO purposes.

Read More