8 Hot Web Trends for a Stand-Out Site

Do you want your business website to attract visitors and stand out from the crowd? Here are eight of the hottest web trends you need to try.

Do you feel like your website is outdated? You could be losing customers – and a lot of money.

If you’ve got a small business and you’re looking to embrace new web trends, you should know a few things to get up to speed. We’ll cover creative website designs in this article and help you attract more business.

1. Bright Colours

While you may have been told that you should keep your website monochromatic, top website designs are embracing bold and bright colours. Maybe it’s time to redesign your logo and website and make them a little bit more colourful.

You don’t want to incorporate too many colours, but experts say that you can add splashes of colour to your website. Your clients want to feel like they’re having fun, not reading a newspaper.

Put a little bit of yellow or red into your logo and see what a positive response you get!

2. Typography

In 2018, web design trends are embracing a wider range of fonts. Who says that you can’t use Times New Roman or Sans Serif?

Play around with new fonts and see what you can come up with. You can use any kind of typography that you want. Modern web design trends don’t limit you to “safe” fonts.

When you hire a full-service digital agency, they will take a look at your competitors’ websites first. That way, you’ll be assured of standing out from the crowd.

3. Illustrations

Creative website designs are always going to win customers over. They want to feel like they’re interacting with a website that’s innovative and interesting.

For your landing page, consider developing a large illustration. There are some websites that do away with text almost entirely and focus on illustrations and visual storytelling.

Top website designs know a lot about their customers. It’s worthwhile to run your design past a few focus groups before you go live. Why not take the time to make sure your new website is perfect?

There are “stock” illustrations but it’s much better to create your own.

4. Live Chat

If you don’t have live chat on your website, you could be missing a ton of conversion opportunities. Back in the 1980’s and 1990’s, businesses had live operators that answered customer questions by phone.

Nowadays, we’re lucky if we can even find a human being to speak with after punching buttons on an automated system.

Live chat is one way to bridge the gap between you and your customers. You’ll want to have someone available 24/7 in order to work with customers who are ready to buy.

What’s great about online sales is that your customers could be anywhere around the world. Make sure you give them the chance to live chat any time of day.

5. Artificial Intelligence

Another option for communicating with your customers is artificial intelligence. Modern web design trends are pointing toward the future, and that future is populated with chatbots.

Every year, artificial intelligence becomes more natural. Customers can ask basic questions and you can save money on your workforce.

Digital agencies can help you find a chatbot that would work for you. Make sure to test it thoroughly and gather customer feedback after you’ve had it installed.

Why not take advantage of technology to help your customers through that sales funnel?

6. Mobile Interface

Google has just announced that it will rank mobile websites, in part, by their loading speed. If you can optimise your mobile site, you will have a much better chance to attract new customers.

We all use our phones to shop, and e-commerce sales are set to hit $4 trillion in the next three years. You’ll want to work with a full-service digital agency to maximise the potential of your website.

The key is to introduce graphics and extras that don’t slow down your loading speed. If you’re like most of us and you don’t know how to make all of these changes, talk to the professionals.

7. Interactive Emails

When you’re sending out mass emails, you need some way to generate high clickthrough rates. Interactive emails can drive customers to your website.

Modern web design trends include customised emails with the opportunity to buy products and services. They are embedded in the email so customers can jumpstart the buying process.

Work with the pros and find out how to attract your customers’ attention. UX, or user experience, must remain at the forefront of your advertising and marketing efforts.

It’s worth it when your customers notice that you have the best website design in your field.

8. Downloadable Ebooks

Any new website design should include the option for downloadable ebooks and free information. You can attract customers with the design of your site, but they might not be ready to buy.

Ebooks can help bridge the gap between looking and buying. Coupled with live chat or artificial intelligence, you should be able to boost sales and reach your customers more quickly.

Don’t worry about how many pages your ebooks have, just include relevant information for your product or service. Sometimes we just need time to think before we make a purchase.

Web Trends for 2019 and Beyond

The best thing about having an optimised website that includes web trends is that you don’t have to work as hard to convert your customers.

AI or live chat helps immensely, and creative websites that incorporate colours and illustrations do as well.

Online sales have a different sales funnel than in-person buying, and you have to work with professionals who can help you develop your site.

We are a full-service digital agency that can help you with web design and digital marketing. Websites ‘N’ More assists our clients with strategy and optimisation for websites, mobile sites, and apps.

Take a minute and get in touch with us online. We can set up an appointment to discuss the future of your business.

It might seem overwhelming to make the switch to selling online. There are many small and medium-sized businesses that want to attract new customers but are unsure as to how to begin.

We have the experience and are looking forward to meeting with you.

 

Divij Mehta

Author Divij Mehta

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